Sell Sarees On Flipkart

Sell Sarees On Flipkart

Sell Sarees On Flipkart

Flipkart Marketplace is the leading platform for selling saree online. By the end of this article, you will have all the information required to successfully sell sarees on Flipkart.

Selling on Flipkart.com is easy and absolutely free. All you need is to register, list your catalog and start selling your sarees.

Things you'll need to get register

  • GSTIN/TIN Number
  • PAN card
  • Active Bank account
  • KYC documents (Address Proof and cancelled cheque)
  • Active phone number

Follow these simple steps to start selling on Flipkart

Step 1 : Open seller.flipkart.com to create a seller account

Step 2 : Enter your phone number then type the sent OTP

Step 3 : Enter your email address and password

Step 4 : Next add your product pickup address

Step 5 : Add in TAX details like PAN no. and GSTIN

Step 6 : Next add your Bank Account Details

Step 7 : Add Store Details and store description.

Step 8 : Now you can start Listing your saree,

Choose the product category to sell from existing options on Flipkart.

However if you are unable to find an existing category for 

your saree you can also make a new list as well.

Step 9 : Click on ‘Add a Single Lisiting’ to add product lisiting

Step 10 : Now select Vertical as Clothing > Ethnic wear > Sari

add vertical to sell sarees on flipkart

Step 11 : Next add a brand name or type your own brand name

Step 12 : Next add your product information/description including price details

add product to sell sarees on flipkart

Finally, click on Send to QC to send your product for quality check.
A QC id would be issued on your dashboard to check your status on quality check.
Once done with quality check, your saree list would be approved to sell on Flipkart

Congratulations! You’re now a seller on Flipkart.

How to List your Sarees on Flipkart?

Listing a saree refers to filling out all the necessary information of your product. Adding images of your saree so that a customer can make an informed buying decision.

Flipkart gives you a step-by-step process of how to list your sarees on their website. Accordingly, you’ll be asked to include product details such as size, model, color, etc

How to create Saree Display Images?

Customers always choose to buy products that look the best and have the most accurate descriptions. Flipkart helps you attract customers with smart cataloging with its cataloging partners. They help in getting attractive images and clear description of your saree.

On the whole catalog partners develop high-quality photographs of your products and crisp product descriptions for your product catalog.

TRI3D to sell sarees on Flipkart
TRI3D works on apparel visualisation and digital draping technology

Therefore, a good catalog gives your customers a better understanding of your products and helps boost your sales. Similarly, TRI3D is one such cataloging partner. They provide high quality 3D photorealistic images for cataloging your product. Be it a fabric or garment, the software stitches it onto a 3D model that efficiently saves your hassle and money over expensive model photoshoot for your saree.

How to write a good product description to sell your sarees on Flipkart?

Most common product descriptions for a saree include

  • saree style,
  • fabric type,
  • fabric care,
  • Saree color,
  • Saree pattern,
  • length and weight of the saree,
  • length of blouse piece
Saree Description to sell sarees on Flipkart
A good description to sell saree on Flipkart

How to decide price to sell sarees on Flipkart?

You can decide your own price keeping in mind following additional fee Flipkart charges on your successful sale,

Settlement Account (Amount you get)  = Order Item Value – Marketplace Fee – GST On Marketplace Fee (18% of Marketplace Fee)

Marketplace Fee = Commission Fee + Shipping Fee + Collection Fee + Fixed Fee

Account for the applicable Marketplace Fee and accordingly include a suitable margin to arrive at the Selling Price. Furthermore, for ease of calculation, you can use Flipkart’s Commission Calculator widget once onboarded.

You can head on to this link for more detailed pricing information.

How to deliver the saree on Flipkart?

Whenever a customer places an order, Flipkart sends you an email alert. Pack the order and keep it ready for dispatch within the time frame provided by you while uploading the saree. Subsequently, inform them through the seller portal to alert their logistics partner to pick up the product from you and deliver it to the customer.

However if you don’t have packaging material, Flipkart can connect with packaging material providers. They can get you good quality packaging material which impresses the customers and ensures that your products remain undamaged.

If you don’t want to pack either or don’t have space to store, Flipkart Fulfilment service(FFS) in fact offers you to store your sarees in their fulfilment centers where they take utmost care of your inventory. FFS also ensures faster delivery and quality checks by their experts along with delightful packaging all at a very low cost.

Benefits of selling sarees on Flipkart

– In case of lost/damaged goods and fraudulent customer claims, Flipkart has set up a Seller Protection Fund (SPF) to protect their sellers against fraud.

Flipkart Growth Capital provides you access to capital at competitive rates with zero collateral and also quick turnaround time.

– Additionally, training webinars are also being conducted with subject experts from various domains. Resolve your doubts and get tips & tricks to improve your business.

Furthermore, for any information regarding selling products you can head on to Flipkart Seller Learning Center

Sell Sarees on Amazon.in

Sell Sarees Online On Amazon

Sell Sarees Online On Amazon.in

If you want to sell sarees on Amazon.in, you have reached the right place! By the end of this article, you will have all the information required to successfully sell your sarees on Amazon

Things you'll need to get started

  • GST Number with registered company name in your GST
  • PAN Details
  • Active Mobile Number
  • Active Bank Account
  • Email ID

Follow these simple steps to sell sarees on Amazon.in

Step 1 : Go to amazon.in/sell

Step 2 : Click On ‘Start Selling’

Step 3 : Now Sign-In to Amazon Seller Central with existing Amazon.in account credentials or you can also make a new account

Step 4 : Type in the legal company name registered in your GST

Step 5 : Next provide your Store details to sell sarees on Amazon.in

  • Store Name
  • Product Name
  • Business address

Step 6 : Enter your TAX details including GST number and PAN details

Step 7 : Select the ‘Products to sell’ option from the dashboard then click ‘Start Listing

Store details to sell sarees on amazon.in

 

Step 8 : Next enter your ‘Product Name or Barcode Number’ to search for it on the existing catalog of amazon.in

Step 9 : However if you can’t find your product in the existing catalog, you can choose ‘I’m adding a product not sold on Amazon’ to create a new listing

Step 10 : Enter your product information

  • Seller SKU (not mandatory)
  • Saree price
  • Quantity
  • MRP (Maximum Retail Price)

Confused about how to set price for your saree?

Go to Price Blog section below.

Step 11 : Click on ‘Save’ to save your saree in your inventory

Step 11 : Click on 'Save' to save your saree in your inventory

Step 12 : Now add remaining details on dashboard

  • Shipping Fee Details
  • Bank Account Details
  • Tax Details (if not done earlier)
  • Default Product Tax Code
  • Digital Signature

Step 13 : Finally click on ‘Launch Your Business’

Congratulations! You’re now a seller on Amazon.in

What is Amazon Seller Central ?

Once you register as an Amazon seller, you’ll have access to your Seller Central dashboard. Think of Seller Central as your go-to resource for selling on Amazon. In fact, this is where you manage your entire business. So from adding your first product to finding tools to grow a successful brand, you’ll find everything in here to run your business.

How to Optimize Your Product Page on Amazon.in?

While creating your product page, think about what customers come looking for. This will help you in putting down the relevant information for customers accordingly.

Saree Image Specifications mainly includes that the images should be colored with all the features clearly visible. Additionally, height & width should be 1000 pixels or larger to enable zooming. And at last, the preferred image format should be JPEG.

Need help with the product images?

Are there any cataloging softwares in the market that can help you get ready-to-use images to display? Well yes. 

TRI3D is one such cataloging software that can help you get photorealistic 3D images draped onto a model.

Give a 2D image of fabric/garment and the software will produce ready-to-use 3D image of your garment onto a model allowing you to save any hassle on an expensive model photoshoot.

TRI3D Sell sarees online

How to write a good description for your saree to sell on Amazon.in?

Customers compare different products before making a purchase. So check out other saree sellers what goes in their description.

Customers specifically look at the product image, video, and specifications to decide if it suits their needs.

Care Instructions, Fit Type, Fabric, Color, Length of the saree and blouse, Product content are indeed some of the most common descriptions every saree seller uses in their product description.

 

Good Description to sell sarees on Amazon.in
A good description to sell sarees on amazon.in

Hence providing complete & accurate product details helps customers buy your products easily.

How to make your saree more visible on Amazon.in?

Furthermore, you can make products more visible by keeping in mind these points:

-Using relevant keywords for better SEO – Include keywords in your product title that people type in while searching to get on their top search list. In fact amazon’s search engine and also outside search engines interpret the keywords you place in your listing. They determine whether your product is a relevant search result. On the whole the trick is to include keywords in your listing that your key buyers are frequently searching.

– Advertising – Activate Sponsored Product ads to make your product appear at multiple places. In fact these self-service and cost-per-click ads for individual product listings appear in shopping results and also on product detail pages.

– Additionally use paid marketing within Amazon

– Also keep refreshing content regularly (descriptions and stuff)

– Always stay in touch with your customers and get reviews.

How to price your saree on Amazon.in?

You can set your own price keeping in mind the following fee amazon.in charges for every sale depending on your shipping and inventory options.

Selling On Amazon Fee = Referral Fee + Closing Fee + Shipping Fee + FBA Specific Fee

– Referral Fee: Fee charged as a percentage of sales made by selling any product. For instance for sarees, it is 13.5% for item price <=500, 17% for item price > 500 and <= 1000, 19% for item price > 1000.

– Closing Fee: Fee charged in addition to Referral Fee, based on your product price.

– Shipping Fee: Incurred for delivering your order through any channel.

– FBA(Fulfilment By Amazon) Specific Fee: FBA fee to pick, pack & store your orders. Also with FBA, you have a reduced closing fee and reduced shipping fee.

How to deliver sarees on amazon.in ?

Fulfilling your orders includes storing inventory, packaging products, shipping, and delivering orders. To sell sarees, Amazon.in has 3 different order fulfilling options that includes,

– Self Ship

– Easy Ship

– Fulfilment By Amazon

deliver to sell sarees on amazon.in

Grow Your Saree Business

Subsequently once you start making sales, you need to monitor your business to observe its performance. Implement strategies to improve and grow into a successful brand. Therefore, improve on your customer feedbacks. Use advertising tools to improve your brand presence. Furthermore you can check tools and techniques to grow your saree business here.

Sell Sarees Online

Top 5 ways to sell sarees online

Top 5 Ways To Sell Sarees Online

Confused about which e-commerce platform to choose? Here’s a quick overlook of top 5 ways to sell your sarees online. By implementing the wise strategy of selling sarees in various channels entrepreneurs have managed to not only increase their incomes, but also build a wide and solid network of customers. 

Here is a list of the most popular online channels you should consider for selling sarees online.

1. Big Ecommerce Platforms like Amazon, Flipkart, Myntra, etc

Fun fact: All the major e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, etc together contribute to upto more than 50% of sales.  It is also estimated that customers spend anything between Rs.5000 to Rs 10,000 on apparel ecommerce purchases in a year. 

On most of these big e-commerce websites, you can take the help of their inventory management system and logistic partnership for delivery and order fulfillment . These e-commerce websites have easy-to-use and secure guidelines. These websites also provide training and helping manuals on how you could increase your profit with their services. For providing all these services and a customer base, these platforms typically charge 30-40% commission on every sale.

Some similar online marketplaces to start your seller journey include :

Amazon, Flipkart, Snapdeal, Myntra, Paytm, LimeRoad, ShopClues, etc.

2. Niche Oriented Marketplaces like Gocoop

These marketplaces offer specific niches to target specific interests of their customers. For example, Gocoop is one of the best-known marketplaces for handlooms. They connect artisans, weaver co-operatives and clusters directly with consumers across the world.

Another such marketplace is Craftsvilla, an e-commerce portal that sells ethnic apparel, footwear, fashion accessories, beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products.

The benefit of such market places would be a more focussed group of audience going through the products compared to a more generic audience on the bigger e-commerce platforms.

Similar online marketplaces include :

Zibbet, Craftsy, CraftisArt.com, Bonanza, RebelMarket, Storenvy 

Worried about how to go about model photoshoots? You actually don’t need any expensive photoshoots of sarees to sell sarees online.

Best Alternative to Modelling Photoshoots

You can convert sarees to model pictures right at home! Take help of cataloging softwares like that of TRI3D to visualize your fabric/garment onto a 3D model without getting into expensive model photoshoots to display your saree.

3. Social Commerce like Meesho

A reseller is someone who purchases products from a wholesaler or a manufacturer and sells them directly to his/her customers after adding a margin to the price. Resellers reach out to customers via social media such as WhatsApp, Facebook, Instagram, and other social media platforms. 

Most of these resellers are housewives and students, who generally have a strong social network in their community. So their skill lies in understanding the taste of their customers in their network & whatsapp groups. 

Moreover with no inventory model (also popularly known as dropship model), Meesho also takes care of the delivery from Manufacturer to customer directly. Add margin on top of manufacturer price and sell your sarees with profits within  your network of customers.

Similar Social Commerce platforms include :

GlowRoad, Shop101, Milmila, SimSim

4. Sell Sarees Online with your own Website

You can set up your own ecommerce website to reach out customers online. For example you can take help of platforms like Woocommerce, Shopify, Magenta , Wix, etc. in building your own ecommerce store. The biggest advantage you get with them is the profit margin, since you don’t have to share any commissions with the website or the platform. You might need to hire a third party developer, who can set up your website in a few days compared to weeks of development time when you hire someone for a full-time role.Another big advantage of having an own website is that it will give a stronger brand value and connect with customers.  

On your own website, you can upload your products in your own way. You can set your own set of guidelines and company policy. Furthermore with few considerations like good quality images, good description and easy-to-buy process you can increase your sales with a successful ecommerce website. In fact check out Tri3D for easy creation of saree product images.

5. Sell Sarees with Social Media Websites

The most popular social networks include Facebook, Whatsapp, Instagram, Pinterest, and Twitter. They can all be used for the purpose of selling goods.

Facebook has an option to set up a Facebook Store, which can integrate with your ecommerce site to sell directly through your business’s Facebook page. This is a great way to improve your sales if you run Facebook ads as part of your marketing strategy. 

Facebook also offers a feature called Facebook Marketplace, which is more like a classified listings site with localized listings. 

Also setup different payment methods to increase customer experience and enjoy the social network of these websites to increase sales of your business. Similar Social media platforms that you can sell on include :

Instagram, Pinterest, Snapchat, Twitter, Whatsapp

Sell sarees online on Instagram
A Saree Seller's profile section on Instagram

In Conclusion, retailers have modified their sales through multichannel selling by offering multiple touch points for customers to interact with their brand. Furthermore these product marketplaces are designed to make the process easy for the sellers and buyers. With minimal technical knowledge required and built-in marketing to cater a large database of existing customers.

Ecommerce model leaving the country

Shortage of Models for e-commerce Photoshoots in this Pandemic

Lack of foreign models has kept photoshoots vacant in this dreadful covid-19 pandemic, which has caused a major loss to the fashion e-commerce industry. This disturbance to human safety has made many e-commerce models leave the country, creating a shortage of supply of models required for online e-commerce cataloging and photoshoots

Businesses that rely on conventional photoshoots for displaying and advertising garments to sell on the internet have been severely hit by the pandemic. Models from around the world including Brazil, US, UK and Russia are returning back to their countries because of the lockdown restrictions. 

Like every other industry, the global fashion industry has also seen a major setback in marketing and sales. Governments around the world have closed down manufacturing plants and stores that had risk of closure. As retail stores shut their doors and stay-at-home lockdown orders kept people inside, there was a dramatic shift towards digital commerce that is likely to continue post-pandemic.The cost of photoshoots has reached the ceiling for clothing businesses due non-availability of models that help in marketing their product. The hassle of planning, coordinating, and executing production for model photoshoots has increased drastically in these challenging times be it time or money. A professional model photoshoot for e-commerce costs anywhere between Rs 300-1800 per garment. This includes a professional model, professional photographer, a fashion stylist, a makeup stylist, a production crew for setup and several other service providers that would contribute in accomplishing a successful product photoshoot. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by TRI3D (@tri3d.in)

With non-availability of foreign models, this cost has surged to 2-3 times its prior costs, making it impossible for clothing sellers to afford. The surge in production cost for these bustling photoshoots has slowed down the e-commerce businesses.

Expensive photoshoots have now been replaced by several new technologies that leverage computer generated graphics to accomplish photoshoots that otherwise require heavy production cost. Images produced by the software are at par with utmost photorealism than those shot in photoshoot.

Popular in the industry, TRI3D is one such company with the software designed for draping garments onto a model with their new age technological solution.

The company has developed ‘digital draping technology’ that is capable of converting flat images of garments and fabrics into photorealistic 3D images on models, mannequins and creative representations.

Real and Tri3d Rendered Shots
Only one of them is a real photoshoot image while 4 are rendered images. Can you guess the real one?

An economical solution to expensive photoshoots with no requirement of actual physical human models and production crew to create images for cataloging and marketing purposes. 

The software acts as a substitute for conventional model photoshoots and is convenient even for small boutique designers and weavers who don’t have access or can’t afford photoshoots. Images generated by the software are acceptable on all of the major e-commerce websites.

A picture of a flat piece of a saree/fabric is automatically draped onto a model with unchallenged realism. Be it the photo of one of an unstitched fabric, the software will not only ‘stitch’ the fabric but also visualize it as a saree/finished garment draped onto a model, in a variety of poses, thereby realising the potential of the fabric. 

Create your catalogue in 2 mins

The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees is easily bypassed. The desired image is generated in a matter of minutes with few clicks without any compromise. Acceptable on e-commerce websites like Amazon and Flipkart, users can also put up images on their own websites.

An easy and affordable solution to model photoshoots can be really a game changer in the fashion industry cutting down cost of arrangements and production involved in photoshoots. TRI3D has helped upload more than 1.5 lakh garments to various e-commerce sites since the beginning of Covid lockdown (April 2020)

In the current Coronavirus pandemic situation, more e-commerce businesses are expected to adopt this apparel visualisation and digital draping technology. With more people preferring to shop online over walk-in retail stores, this cost effective alternative to expensive photoshoots can really assure some relief in getting images for advertising products online.

The software is currently being used not just by retailers, but also wholesalers, and manufacturers, B2B distributors, and even many handloom weavers. They currently have more than 450 active customers from all over India, and a lot of them being from remote towns in India like Kanjeevaram, Tiruppur, Salem, Coimbatore, Mangalagiri, Chirala, Pochapally, Ilkal, Mysore, Nasik, Banaras, Chanderi, etc., apart from several other metro cities across India.

This new age technique has not only helped businesses in cutting down their cost on expensive model photoshoots but has also given a helping hand to small scale businesses in remote areas with knowledge of art and design that they can commerce online through TRI3D’s apparel visualization and digital draping technology.

Post pandemic scenarios will include new alternatives to human resource allocations and will allow businesses to approach new age marketing and advertising techniques that would lower their cost on production and increase profit margins on the product as a whole. Businesses would explore space online and softwares like that of TRI3D would prove as a real game changer in the global apparel industry.

Saree (10)

Indian Styles of Saree Draping – Interactive India Map

Interactive Draping Map

We have tri3d to map the drapes to different regions of India. This is an attempt again, to make this information interactive and fun. In the following map, you can hover on a region, and you can see the different saree drapes from that particular region. You can click on that region for YouTube video links that show the saree draping procedure for those specialties.

 

Disclaimer: All the material you see on this post has been aggregated from various sources and presented in one place for ease of reference and understanding, more like connecting the dots rather than creating the dots. Almost all the images and videos are the original work of others. We really respect and appreciate the work put in by those creators and this is an attempt to spread their work. A sincere note of thanks from TRI3D! Last but not least, if you find any information presented here to be incorrect, or missing, you can add your suggestion in the comments and we will definitely try rectifying it. Our idea is to make this post as informative, inclusive, accurate, and fun as possible.

Thank you for reading the article. Continue further to know more about TRI3D

Saree draping and visualization

TRI3D’s saree draping software is a very powerful technology from TRI3D that converts flat images of garments into beautiful model and creative drapes. The images rendered are of extremely high-quality and can be uploaded to any website without further post-processing. All  our model poses cater to both traditional outlook and modern contemporary drapes and outlooks. We add new models and drapes every 2 months.

High Quality Images – Examples

The images are extremely realistic, it is nearly impossible to guess whether an image is a real photoshoot image or if it rendered on TRI3D. Don’t believe us? Try our quiz here. Checkout out our gallery to see more sample images of sarees, poses and creative shots.

Brands who are using TRI3D

Check our clients page to see some noteworthy brands who are using our technology

Saree (9)

Interactive Saree Map of India

Click on a state to know more about the saree traditions of that state

Disclaimer: The idea of this post is to assemble information graphically for easy and quick understanding. This article keeps evolving as we discover and understand more styles of saree. Please feel free to comment if you feel any of the information presented here is incorrect or incomplete. We would really appreciate if you can help us in adding more info to this post , and point to the correct sources. We shall add your name in the credits too. Help us build knowledge around our traditional garment.

Saree History, Heritage, Geography And Draping –  Part I

A brief presentation of the history and geography of Saree

Saree (also spelled as Sari) has been the traditional wear for Indian Women for more than 4 millennia! That’s right, not centuries, but millennia! It dates back to Indus Valley Civilization, wherein the Saree then was made of three pieces – A blouse sort of a thing worn around the chest called Stanapatta, a lower garment Antriya, and an upper garment called Uttariya, all together called a Saatika. They were mainly made of cotton, colored using natural dies. Silk also was found first time in India around the same time, 2000-2500 BC, but it is not clear if it came through the silk route from China, or whether it was a locally discovered, but the thread was found to be of extreme strength and was eventually spread across the entire nation along with civilizations. 

Over the course of time, various civilizations, kingdoms, religions, tribes, trade, technology lead to the discovery of various new fabrics, new types of design work, and various types of draping styles of saree. The most important thing to observe is that it survived for more than 4000 years of time, and it is here to stay! Period.

This will be a series of two posts. We shall see two different aspects of the saree. 

  1. (This post) Geographical map of the saree with stories of origins and heritage
  2. The various draping styles of a saree in different regions and evolution though time

The following map of India shows the specialty of each state in terms of what kind of sarees they manufacture and sell, a very short brief on how and when they originated, and what is the uniqueness of each such tradition and fabric. You can hover your mouse, it will show what all types of sarees belong to a particular state, and you can click for the complete summary of those styles, with some graphic examples.

Thank you for reading our article on saree history and saree maps. Continue further to know more about TRI3D.

Saree draping and visualization

TRI3D’s saree draping software is a very powerful technology from TRI3D that converts flat images of garments into beautiful model and creative drapes. The images rendered are of extremely high-quality and can be uploaded to any website without further post-processing. All  our model poses cater to both traditional outlook and modern contemporary drapes and outlooks. We add new models and drapes every 2 months.

High Quality Images – Examples

The images are extremely realistic, it is nearly impossible to guess whether an image is a real photoshoot image or if it rendered on TRI3D. Don’t believe us? Try our quiz here. Checkout out our gallery to see more sample images of sarees, poses and creative shots.

Brands who are using TRI3D

Check our clients page to see some noteworthy brands who are using our technology

Revive Business in covid-19 pandemic

COVID-19 – Things to focus for businesses to stay afloat and revive to normalcy during and post lockdown

COVID-19 Disrupted the global markets and we might be heading towards a recession. What should Businesses Plan for the times ahead?

The current pandemic, COVID-19, has disrupted the conventional methods of business transactions, and left the entrepreneurs brainstorming on fresh strategies to continue their operations. The retail and textile industry of India is no different and it is high time to relook and re-organize the strategies for manufacturing, operations, and sales.

Right Time to Move from Offline-2-Online and Omnichannel models?

Digital workflows definitely found its significance after the COVID hit the world. Businesses now can understand how important it is to have digital workflows – especially the front end sales through an e-commerce storefront. Even during the current lockdown times, online groceries, food deliveries, have been considered essential. With the vaccine for COVID-19 a good year away as per WHO, we would probably see a shift in the behavior of consumers, to do more online shopping rather than physically going to the markets or malls. It could very well be for the essentials, to begin with, but would apply to even for non-essentials over time. Safety might trump convenience as the main drive for this behavior change in the short term, followed by long term habitual change. Offline shopping could become more of an experience rather than being a way of life. I strongly believe that this could be a good time for people to re-think on investments, strategy, and plan to have an online front for the business too.

Survival is the key

While the above-mentioned shifts are important for long term, survival is the most important thing for the short term. Keeping the costs to a minimum, keeping in touch with the customers through this time, could be very important to bounce back slowly once the restrictions start to relax.

Keep your ears wide open to Customers

All said and done, at the end of the day, the entire eco-system is driven by customer behavior. Any prediction is capable of going for a toss. It is important to stay close to your customers and observe what is running in their minds. Align the teams on being customer first, and grab as many insights as possible.

Most of the thoughts are personal after following the markets, reading up some articles and observing our current customers. But here are some sources I would recommend for further reading

  1. https://www.indiaretailing.com/2020/04/21/retail/covid-19-crisis-20-25-pc-retailers-wont-be-able-to-survive-3-months-of-closures-lockdown/
  2. https://rai.net.in/images/insights/RAI%20Survey_Impact%20of%20COVID-19%20on%20Indian%20Retail.pdf
  3. https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce
  4. https://www.thehindubusinessline.com/opinion/covid-19-impact-consumers-move-more-towards-digital/article31337127.ece
Visualize Fabric

How to visualize a fabric for apparel and garments to your customers?

How to visualize a fabric?

Basics first.

Do you get a lot of customers who would shop for running fabrics with the intention of taking it to a tailor or a designer later for stitching ? What would they make the fabric into ? A dress? Gown? Suit? Furniture? Pillows? Home furnishing? What is their thought process while buying a fabric in a retail store? What would be their thought process if they had to buy a fabric online? Did you try stepping into their shoes through their journey of buying a fabric?

There is a lot of technical help when it comes to what all things a customer needs to know for buying a fabric, or rather while deciding to buy a fabric. Let’s assume they know all of it, or they have done enough research and finalized their criteria, like, what kind of a fabric to buy, budget, and the use case. But once they are in your store, how do they shop for fabrics? How do they know what colors and prints to look for?

I found this method most common, where in the customers would have a lot of reference photos, and have a fair idea of what you are going to do with the fabric. They start looking for fabrics similar to what is there in the photo. Or they come to the store with an open mind and the seller starts guiding and helping them with the shortlisting.

Based on your immense experience of selling fabrics and following trends from the area and globally, you also start filtering some good alternate options. Here comes the tough part, where they would now start imagining and visualizing in your mind, beyond what is available in their reference photos. How these fabrics would look like once they are stitched. This is potentially a huge space where in the seller and the customer might be on different pages. You might lose the sale, because the customer is not able to imagine it the way you are able to. In this new times, the customer might try to find more images with similar fabrics, but it is very rare that they would find an image on their phone of the exact same fabrics you are showing. All this, can happen virtually, even if you are an online seller.

The ready-made market combats this problem by running photoshoots on good looking models and cataloging those pictures. But this could be a very expensive process for fabrics! There is an additional investment of converting the fabrics into garments for doing that!

But what if I told you there is an easy and a more effective alternative?! 

This is where TRI3D comes in! You can visualize your fabrics in various different trending garment styles instantly, just by clicking the photo of the fabric. The images are extremely realistic and the customers would be awestruck by the visualization. This video shows how we do it.

TRI3D fabric visualization app would help your sales person to present the fabric easily to the customers and reducing their decision making time, and helping you sell more to a customer beyond what they walked into your store for. Good news, we have some live examples. Regal fabrics from Dubai is one of our happy customers!

Check out website for more details and drop us an email or call us if you’re interested!

PS: While we are on the topic, we thought it would be fair to lead you to . Here are some interesting posts on what are some good places to buy a fabic online

https://www.heytherehome.com/best-places-to-buy-fabric-online/

https://improb.com/best-online-fabric-stores/

https://www.housebeautiful.com/shopping/g26813260/best-online-fabric-stores/

https://mellysews.com/7-great-online-fabric-stores-buy/

Fabric Draping in TRi3D Visualization Software on PC and phone

How TRI3D Technology is helping in the Visualization of Garments and hence easing the sales?

TRI3D technology has garment visualization as a core value proposition which has multiple use cases:  

  1. To create catalog images for garments to showcase on print or digitally on an e-commerce page.
  2. Help the imagination of a customer with a bare piece of cloth in front of them.
  3. Judge how a design could be when manufactured in different styles.

We take this opportunity to showcase three cases that we have implemented in recent times, and how our customers got benefitted from our visualization and draping technology.

Case 1 – Saree Draping Software

Most of our initial customers are traditional Indian retail brands who have a rich collection of Sarees. We enabled our technology with them and the way they have utilized it has boosted sales of e-commerce businesses. Our saree draping software converts a flat picture of a saree into a model draped image, without actually going through the hassle of running a real model shoot. This saves more than 90% of the time, 50% of cost and days of effort. Using our software, they uploaded more than 50 new products every day, more than 1000 garments every month! (that is at least 2X compared to conventional process). You can checkout Prashanti Sarees for one such example. There is a handloom cooperative society, which moved from a 100 sarees listed on their website, to more than 200 products added in just under a month. Not only such big brands, we also have a number of small and medium saree retailers, who upload just 5 – 10 products a week. They get to upload sarees as and when they have fresh stock. 

Case 2 – Fabric Visualization

The second interesting use case we stumbled upon is into fabrics. We see today, that there is an increasing trend, to buy a running fabric(s). They’re stitched as per customer’s choice, inspired from various styles found on social media like Pinterest, e-commerce, etc. Especially in the female category. So we helped the brand to visualize a running fabric in various different styles. Like a dress, a skirt,a jumpsuit, a coat, a blazer, a suit, etc, and it really helped their customers visualize a fabric very quickly in the style they would want. This hybrid bespoke designer wear concept is growing not only in India but outside India too! This solution was applicable for both their online and physical retail stores. In thier retaili stores, it was a perfect assistant to their sales guy. The customers could then download the image of how they want to get it stitched, share that with their designer / stylist / tailor and ease out the communication. Real handy visualization!

For example, in the below case, we are showing how different running fabrics look like as a kurti

Case 3 – Design Visualization and Validation

Another use case we came across was that of a design cycle. One of our customers design their own fabrics, manufacture them to garments, and sells them to end consumers. They have a pool of designers and wanted to understand how a design would look like on a garment before even the fabric is manufactured. This would basically help in judging a design and optimizing fabric munifacturing. So the time period of their design cycle is reduced. Also, since there won’t be any physical sampling required for fabric and garments, it saves lot of costs too! We still don’t have any quantifiable data here, but I’m definitely looking forward to collecting some data over time and checking how much it actually made a difference!

Check out more interesting use cases of TRI3D at TRI3D Gallery

Thanks for reading these stories and we’re very excited to look out for more use cases where our visualization technology can make a difference! 

How to explore E-Commerce Cataloging with Photoshoots and Digital Clothing

Money, effort and time! It is what is spent on typical model photoshoots for a brands to represent their clothes. How much do they spend on a single model shoot for about 50 to 100 products?

An estimated 35,000-70,000 rupees, that means they are typically spending about Rs 500 – Rs 1000. A few certain e-commerce platforms won’t allow to put some ideas onto the table directly. They got specific guidelines, what models, what poses and what backgrounds to have on a photoshoot. This would only invite more cost into the garment photoshoots.  But why and what are these expenses spent on?

Models, draper, make-up, photographer, a studio to shoot, editing, etc.The whole thing of getting all these people together to get a simple shoot typically takes more than 1-2 weeks, which is the time added to taking a ready garment to the online market. 

Check out more about traditional e-commerce cataloging here

Rather than spending so much time and effort, here’s an idea – get your garments digitally cataloged through the magic of technology. Move forward into the future instead of breaking your head scheduling a basic setup. 

So what’s the solution?

You can reduce redundancy, get a cost-effective solution, no hassles in planning or wasting time on a shoot, no more waiting time for a perfect model. Products can go to the market in a matter of a day. Come into the next step of Cataloging 2.0

 
 
TRI3D presents a new innovative technology where clothing brands don’t have to spend thousands of dollars on modeling and photoshoots. TRI3D simply takes the flat pictures of garments or running fabrics and presents a photo-realistic digital draping of the garments on the models.This way, the brands can expect a clean, premium and toasty representation of their clothing material on a beautiful model economically and TRI3D expects a smile from their clients. Technology is what brings this cataloging and draping software to life.

You can check out different types of garments covered by our visualization technology here: TRI3D Gallery

You can also subscribe to our newsletter here to get email notifications (We don’t spam your inbox) – Subscribe to TRI3D

You can request for a Demo here – Request a Demo