fabric store

How to visualize a fabric for apparel and garments to your customers?

How to visualize a fabric?

Basics first.

Do you get a lot of customers who would shop for running fabrics with the intention of taking it to a tailor or a designer later for stitching ? What would they make the fabric into ? A dress? Gown? Suit? Furniture? Pillows? Home furnishing? What is their thought process while buying a fabric in a retail store? What would be their thought process if they had to buy a fabric online? Did you try stepping into their shoes through their journey of buying a fabric?

There is a lot of technical help when it comes to what all things a customer needs to know for buying a fabric, or rather while deciding to buy a fabric. Let’s assume they know all of it, or they have done enough research and finalized their criteria, like, what kind of a fabric to buy, budget, and the use case. But once they are in your store, how do they shop for fabrics? How do they know what colors and prints to look for?

I found this method most common, where in the customers would have a lot of reference photos, and have a fair idea of what you are going to do with the fabric. They start looking for fabrics similar to what is there in the photo. Or they come to the store with an open mind and the seller starts guiding and helping them with the shortlisting.

Based on your immense experience of selling fabrics and following trends from the area and globally, you also start filtering some good alternate options. Here comes the tough part, where they would now start imagining and visualizing in your mind, beyond what is available in their reference photos. How these fabrics would look like once they are stitched. This is potentially a huge space where in the seller and the customer might be on different pages. You might lose the sale, because the customer is not able to imagine it the way you are able to. In this new times, the customer might try to find more images with similar fabrics, but it is very rare that they would find an image on their phone of the exact same fabrics you are showing. All this, can happen virtually, even if you are an online seller.

The ready-made market combats this problem by running photoshoots on good looking models and cataloging those pictures. But this could be a very expensive process for fabrics! There is an additional investment of converting the fabrics into garments for doing that!

But what if I told you there is an easy and a more effective alternative?! 

This is where TRI3D comes in! You can visualize your fabrics in various different trending garment styles instantly, just by clicking the photo of the fabric. The images are extremely realistic and the customers would be awestruck by the visualization. This video shows how we do it.

TRI3D fabric visualization app would help your sales person to present the fabric easily to the customers and reducing their decision making time, and helping you sell more to a customer beyond what they walked into your store for. Good news, we have some live examples. Regal fabrics from Dubai is one of our happy customers!

Check out website for more details and drop us an email or call us if you’re interested!

PS: While we are on the topic, we thought it would be fair to lead you to . Here are some interesting posts on what are some good places to buy a fabic online





How to explore E-Commerce Cataloging with Photoshoots and Digital Clothing

Money, effort and time! It is what is spent on typical model photoshoots for a brands to represent their clothes. How much do they spend on a single model shoot for about 50 to 100 products?

An estimated 35,000-70,000 rupees, that means they are typically spending about Rs 500 – Rs 1000. A few certain e-commerce platforms won’t allow to put some ideas onto the table directly. They got specific guidelines, what models, what poses and what backgrounds to have on a photoshoot. This would only invite more cost into the garment photoshoots.  But why and what are these expenses spent on?

Models, draper, make-up, photographer, a studio to shoot, editing, etc.The whole thing of getting all these people together to get a simple shoot typically takes more than 1-2 weeks, which is the time added to taking a ready garment to the online market. 

Check out more about traditional e-commerce cataloging here

Rather than spending so much time and effort, here’s an idea – get your garments digitally cataloged through the magic of technology. Move forward into the future instead of breaking your head scheduling a basic setup. 

So what’s the solution?

You can reduce redundancy, get a cost-effective solution, no hassles in planning or wasting time on a shoot, no more waiting time for a perfect model. Products can go to the market in a matter of a day. Come into the next step of Cataloging 2.0

TRI3D presents a new innovative technology where clothing brands don’t have to spend thousands of dollars on modeling and photoshoots. TRI3D simply takes the flat pictures of garments or running fabrics and presents a photo-realistic digital draping of the garments on the models.This way, the brands can expect a clean, premium and toasty representation of their clothing material on a beautiful model economically and TRI3D expects a smile from their clients. Technology is what brings this cataloging and draping software to life.

You can check out different types of garments covered by our visualization technology here: TRI3D Gallery

You can also subscribe to our newsletter here to get email notifications (We don’t spam your inbox) – Subscribe to TRI3D

You can request for a Demo here – Request a Demo