Ecommerce model leaving the country

Shortage of Models for e-commerce Photoshoots in this Pandemic

Lack of foreign models has kept photoshoots vacant in this dreadful covid-19 pandemic, which has caused a major loss to the fashion e-commerce industry. This disturbance to human safety has made many e-commerce models leave the country, creating a shortage of supply of models required for online e-commerce cataloging and photoshoots

Businesses that rely on conventional photoshoots for displaying and advertising garments to sell on the internet have been severely hit by the pandemic. Models from around the world including Brazil, US, UK and Russia are returning back to their countries because of the lockdown restrictions. 

Like every other industry, the global fashion industry has also seen a major setback in marketing and sales. Governments around the world have closed down manufacturing plants and stores that had risk of closure. As retail stores shut their doors and stay-at-home lockdown orders kept people inside, there was a dramatic shift towards digital commerce that is likely to continue post-pandemic.The cost of photoshoots has reached the ceiling for clothing businesses due non-availability of models that help in marketing their product. The hassle of planning, coordinating, and executing production for model photoshoots has increased drastically in these challenging times be it time or money. A professional model photoshoot for e-commerce costs anywhere between Rs 300-1800 per garment. This includes a professional model, professional photographer, a fashion stylist, a makeup stylist, a production crew for setup and several other service providers that would contribute in accomplishing a successful product photoshoot. 

 
 
 
 
 
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With non-availability of foreign models, this cost has surged to 2-3 times its prior costs, making it impossible for clothing sellers to afford. The surge in production cost for these bustling photoshoots has slowed down the e-commerce businesses.

Expensive photoshoots have now been replaced by several new technologies that leverage computer generated graphics to accomplish photoshoots that otherwise require heavy production cost. Images produced by the software are at par with utmost photorealism than those shot in photoshoot.

Popular in the industry, TRI3D is one such company with the software designed for draping garments onto a model with their new age technological solution.

The company has developed ‘digital draping technology’ that is capable of converting flat images of garments and fabrics into photorealistic 3D images on models, mannequins and creative representations.

Real and Tri3d Rendered Shots
Only one of them is a real photoshoot image while 4 are rendered images. Can you guess the real one?

An economical solution to expensive photoshoots with no requirement of actual physical human models and production crew to create images for cataloging and marketing purposes. 

The software acts as a substitute for conventional model photoshoots and is convenient even for small boutique designers and weavers who don’t have access or can’t afford photoshoots. Images generated by the software are acceptable on all of the major e-commerce websites.

A picture of a flat piece of a saree/fabric is automatically draped onto a model with unchallenged realism. Be it the photo of one of an unstitched fabric, the software will not only ‘stitch’ the fabric but also visualize it as a saree/finished garment draped onto a model, in a variety of poses, thereby realising the potential of the fabric. 

Create your catalogue in 2 mins

The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees is easily bypassed. The desired image is generated in a matter of minutes with few clicks without any compromise. Acceptable on e-commerce websites like Amazon and Flipkart, users can also put up images on their own websites.

An easy and affordable solution to model photoshoots can be really a game changer in the fashion industry cutting down cost of arrangements and production involved in photoshoots. TRI3D has helped upload more than 1.5 lakh garments to various e-commerce sites since the beginning of Covid lockdown (April 2020)

In the current Coronavirus pandemic situation, more e-commerce businesses are expected to adopt this apparel visualisation and digital draping technology. With more people preferring to shop online over walk-in retail stores, this cost effective alternative to expensive photoshoots can really assure some relief in getting images for advertising products online.

The software is currently being used not just by retailers, but also wholesalers, and manufacturers, B2B distributors, and even many handloom weavers. They currently have more than 450 active customers from all over India, and a lot of them being from remote towns in India like Kanjeevaram, Tiruppur, Salem, Coimbatore, Mangalagiri, Chirala, Pochapally, Ilkal, Mysore, Nasik, Banaras, Chanderi, etc., apart from several other metro cities across India.

This new age technique has not only helped businesses in cutting down their cost on expensive model photoshoots but has also given a helping hand to small scale businesses in remote areas with knowledge of art and design that they can commerce online through TRI3D’s apparel visualization and digital draping technology.

Post pandemic scenarios will include new alternatives to human resource allocations and will allow businesses to approach new age marketing and advertising techniques that would lower their cost on production and increase profit margins on the product as a whole. Businesses would explore space online and softwares like that of TRI3D would prove as a real game changer in the global apparel industry.

Fabric Draping in TRi3D Visualization Software on PC and phone

How TRI3D Technology is helping in the Visualization of Garments and hence easing the sales?

TRI3D technology has garment visualization as a core value proposition which has multiple use cases:  

  1. To create catalog images for garments to showcase on print or digitally on an e-commerce page.
  2. Help the imagination of a customer with a bare piece of cloth in front of them.
  3. Judge how a design could be when manufactured in different styles.

We take this opportunity to showcase three cases that we have implemented in recent times, and how our customers got benefitted from our visualization and draping technology.

Case 1 – Saree Draping Software

Most of our initial customers are traditional Indian retail brands who have a rich collection of Sarees. We enabled our technology with them and the way they have utilized it has boosted sales of e-commerce businesses. Our saree draping software converts a flat picture of a saree into a model draped image, without actually going through the hassle of running a real model shoot. This saves more than 90% of the time, 50% of cost and days of effort. Using our software, they uploaded more than 50 new products every day, more than 1000 garments every month! (that is at least 2X compared to conventional process). You can checkout Prashanti Sarees for one such example. There is a handloom cooperative society, which moved from a 100 sarees listed on their website, to more than 200 products added in just under a month. Not only such big brands, we also have a number of small and medium saree retailers, who upload just 5 – 10 products a week. They get to upload sarees as and when they have fresh stock. 

Case 2 – Fabric Visualization

The second interesting use case we stumbled upon is into fabrics. We see today, that there is an increasing trend, to buy a running fabric(s). They’re stitched as per customer’s choice, inspired from various styles found on social media like Pinterest, e-commerce, etc. Especially in the female category. So we helped the brand to visualize a running fabric in various different styles. Like a dress, a skirt,a jumpsuit, a coat, a blazer, a suit, etc, and it really helped their customers visualize a fabric very quickly in the style they would want. This hybrid bespoke designer wear concept is growing not only in India but outside India too! This solution was applicable for both their online and physical retail stores. In thier retaili stores, it was a perfect assistant to their sales guy. The customers could then download the image of how they want to get it stitched, share that with their designer / stylist / tailor and ease out the communication. Real handy visualization!

For example, in the below case, we are showing how different running fabrics look like as a kurti

Case 3 – Design Visualization and Validation

Another use case we came across was that of a design cycle. One of our customers design their own fabrics, manufacture them to garments, and sells them to end consumers. They have a pool of designers and wanted to understand how a design would look like on a garment before even the fabric is manufactured. This would basically help in judging a design and optimizing fabric munifacturing. So the time period of their design cycle is reduced. Also, since there won’t be any physical sampling required for fabric and garments, it saves lot of costs too! We still don’t have any quantifiable data here, but I’m definitely looking forward to collecting some data over time and checking how much it actually made a difference!

Check out more interesting use cases of TRI3D at TRI3D Gallery

Thanks for reading these stories and we’re very excited to look out for more use cases where our visualization technology can make a difference! 

How to explore E-Commerce Cataloging with Photoshoots and Digital Clothing

Money, effort and time! It is what is spent on typical model photoshoots for a brands to represent their clothes. How much do they spend on a single model shoot for about 50 to 100 products?

An estimated 35,000-70,000 rupees, that means they are typically spending about Rs 500 – Rs 1000. A few certain e-commerce platforms won’t allow to put some ideas onto the table directly. They got specific guidelines, what models, what poses and what backgrounds to have on a photoshoot. This would only invite more cost into the garment photoshoots.  But why and what are these expenses spent on?

Models, draper, make-up, photographer, a studio to shoot, editing, etc.The whole thing of getting all these people together to get a simple shoot typically takes more than 1-2 weeks, which is the time added to taking a ready garment to the online market. 

Check out more about traditional e-commerce cataloging here

Rather than spending so much time and effort, here’s an idea – get your garments digitally cataloged through the magic of technology. Move forward into the future instead of breaking your head scheduling a basic setup. 

So what’s the solution?

You can reduce redundancy, get a cost-effective solution, no hassles in planning or wasting time on a shoot, no more waiting time for a perfect model. Products can go to the market in a matter of a day. Come into the next step of Cataloging 2.0

 
 
TRI3D presents a new innovative technology where clothing brands don’t have to spend thousands of dollars on modeling and photoshoots. TRI3D simply takes the flat pictures of garments or running fabrics and presents a photo-realistic digital draping of the garments on the models.This way, the brands can expect a clean, premium and toasty representation of their clothing material on a beautiful model economically and TRI3D expects a smile from their clients. Technology is what brings this cataloging and draping software to life.

You can check out different types of garments covered by our visualization technology here: TRI3D Gallery

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