Lack of models (male and female both) has kept photoshoots vacant in this dreadful covid-19 pandemic, which has caused a major loss to the fashion e-commerce industry. This disturbance to human safety has made many e-commerce models leave the country, creating a shortage of supply of models required for online e-commerce cataloging and photoshoots

Businesses that rely on conventional photoshoots for displaying and advertising garments to sell on the internet have been severely hit by the pandemic. Models from around the world including Brazil, US, UK and Russia are returning back to their countries because of the lockdown restrictions. 

Like every other industry, the global fashion industry has also seen a major setback in marketing and sales. Governments around the world have closed down manufacturing plants and stores that had risk of closure. As retail stores shut their doors and stay-at-home lockdown orders kept people inside, there was a dramatic shift towards digital commerce that is likely to continue post-pandemic. The cost of photoshoots has reached the ceiling for clothing businesses due non-availability of models that help in marketing their product. The hassle of planning, coordinating, and executing production for model photoshoots has increased drastically in these challenging times be it time or money. A professional model photoshoot for e-commerce costs anywhere between Rs 300-1800 per garment. This includes a professional model, professional photographer, a fashion stylist, a makeup stylist, a production crew for setup and several other service providers that would contribute in accomplishing a successful product photoshoot.