A big part of social media branding is understanding and knowing your target audience. If you want to help your audience, you need to get into their shoes. And look at their problems, wants, and needs from their eyes. Monitor who follows you on social media and interacts with your posts. Who likes, shares, comments on your content? Then narrow down on key common characteristics such as age, location, language, interests and so on.
Understanding the kind of information your followers seek will help with understanding your audience. According to the Sprout Social Index, the top four most commons reasons why consumers follow brands on social media are to:
A platform such as Sprout Social makes distilling through online conversations easy with its social media listening tool. This tool tracks conversations around your brand, examines audience preferences, identifies trending topics and more.
Another major aspect that most brands should practice is replying to the comments on their updates and engaging with their social media followers. If you never communicate with your advocates, it would appear as if you don’t value their presence and time.
Launching a Twitter campaign doesn’t make sense if a majority of your target audience is most active on Instagram. Understanding what your audience wants and on which platform will define your content strategy.
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