Good Seller On Amazon

How to be a good seller on Amazon

A smart seller is always a happy seller. A good seller maintains healthy selling habits to improve your sales on Amazon. Here, in this article, we have organized key points to look over to be a good seller on Amazon.

1. Good Product Images

Products that feature high-quality images consistently have a higher conversion rate.

–  Images you choose to upload for your product will impact customer buying choices. Always choose images that are clear, easy to understand, information-rich and attractively presented.

 

Good Product Images for good seller on amazon

Saree displayed in different poses

–  For apparel like a saree or any other garment, it is recommended to display it on a model. Pose and angles are underrated elements of how garments are bought. They generally get higher customer attention for how favorable and comfortable they make the garment appear. There are several quality standards that Amazon demands from its sellers, you can check them here.

2. Good Product Listing

–  Good variation relationship listings allow buyers to compare and choose products based on different attributes, such as size, colour, or other characteristics from the available options on a single Product Detail Page.

–  Customers search and browse on Amazon using specific product details. If your listing information is incomplete or incorrect, it may affect your product discoverability and conversion. The Listing Enhancements tool suggests opportunities to improve product sales and glance views by adding essential product information to your listing. You can also improve your listing by preventing condition issues that arise with the product.

GVR for good seller on amazon
Example of a Good Variation Relationship

–  The Amazon classification system uses values supplied by sellers to determine where products appear in the Amazon catalog. If this information is missing or incorrect, customers will have a difficult time finding, comparing, and purchasing your products. This could impact your sales on Amazon. The Product Classifier tool can help you to identify the appropriate category and filter criteria for the product.

3. Good Learning Techniques

–  On Seller University, with various modes of education such as Videos, Study materials, Online Webinars and classroom trainings, you can understand and learn end to end processes, services, tools, products and policies on Amazon, to grow your business and boost your sales with ease. You can attend free events on Seller Events.

To grow your business opportunities there are also several programs and services that amazon run for its seller community. You can check them here.

4. Good SEO Techniques

–  Using condition types helps you to list offerings in a range of conditions. For many product lines, seller offerings in multiple conditions help to expand the buying choices available to customers.

The more relevant Amazon keywords you use, the better your chance of reaching your customer base.

i. Product Title

Always put the most important keyword(s) in the product title. If you’re selling a saree, make sure “saree” is in the title. Most important is the item’s brand name and then comes the unique feature/material of your product then the product color and size, just that’s it. No need to crowd your product title with irrelevant keywords.

Good Product Title for good seller on amazon

ii. Product Description

The product description is where Amazon keywords count

If your descriptions don’t convince people to buy, they’ll bounce off the listing which can naturally decrease your conversion rate.

Use bullet points in technical details and write a concise and attractive description to make your product stand out. You can research product descriptions of top saree sellers on Amazon like Mimosa and Saree Mall, to have a better understanding of what works

Good Description for good seller on amazon

There are several free and easy-to-use keywords research tool out on the web that can help you get popular keyword data and key phrases that you can use to improve your Amazon SEO.

You can check this Keywords Research Tool for free.

5. In-house marketing & advertising on Amazon

Sponsored Products – You can increase your product visibility and boost sales with Sponsored Product Ads on Amazon. These ads appear in shopping results and on product detail pages that make you reach to the customers who are looking for products like yours. Campaign reports track ad expenditure and performance so that you can learn what is working and fine-tune your campaigns.

Sponsored Product Ad for a good seller on amazon
Sponsored Brands Ad for good seller on amazon

Sponsored Brands – Sponsored Brands allows you to quickly highlight your brand and product collection to shoppers who are interested in similar products.

Sponsored Brands displays your brand and product portfolio. These ads contain your brand logo, a custom headline, and a selection of your products. They appear on shopping results pages for product visibility and driving sales.

Stores – Stores are highly impactful, custom-multipage shopping destinations on Amazon for individual brands. You can create your brand identity and keep your products all under one roof that will highlight your brand story and product offering. You can choose from a rich set of easy-to-create content templates and tiles, rearrange them with easy drag-and-drop functionality, and make a professional-looking website without any coding or design skills. Stores are free to use. 

Store for good seller on amazon
Sponsored Display Ad for good seller on amazon

Sponsored Display – Sponsored Display helps you to reach your audience based on relevant shopping activities and their interests. 

It increases awareness, buyer consideration, and sales conversion with automatically generated display ads that are easy to create and manage and highlight your product on Amazon.in as well as on other channels.

You can check many more advertising options on Amazon from here.

How much to spend on Sponsored Product Ads?

–  Calculate your profit ratio. Lets say, you sell a saree at 100 and the profit you get from it is 20. Then your profit ratio is 20/100, i.e., 20%

–  Calculate ACoS. 
ACoS stands for Advertising cost of Sales.
If you spend 10 on an Ad for a sale of 100, your ACoS is 10/100, i.e.,10%

ACoS for good seller on amazon

–  So, if ACoS for a keyword is less than the profit ratio, the ad based on that keyword is making you money. Amazon gives you ACoS for different keywords related to your product while you create your Ad.

Choose keywords that have less ACoS than your profit ratio.

6. Customer Reviews and Ratings

–  Customer reviews and ratings help customers to learn more about the product and decide whether it is the right product for them. They help sellers in understanding customers’ sentiment about their products, what features or aspects of the product customers like, and what areas need improvements. Keywords that consumers use in reviews can help your product stand better in search results.  According to Search Engine Land, Amazon rewards brands with great customer service that respond quickly to reviews and questions.

customer reviews for good seller on amazon

Customer Review Section for a Saree

Reviews are a major push when it comes to purchase decisions.

–  Research shows that 84% of shoppers trust online reviews as much as a personal recommendation, and 91% of shoppers occasionally or regularly read online reviews.

–  When it comes to negative reviews, you should always respond to them thoroughly, as they can be a great way to build credibility and show that you care about their reviews and are there to fix them. There are also several product review policies and guidelines made by Amazon for fake reviews and other infractions to deal with authenticity of customer reviews.

Conclusion

To be a good seller on Amazon you need to use clear and information-rich images to display your product features. With good product listing, you minimize complex listing and enhance customer experience. Optimizing SEO and campaigning cost efficient advertising further increases your visibility and boosts your sale conversion rate. Making a strategy for good Social Media Branding is also an essential mode of channelizing your products on social media networking sites. This helps to enhance brand identity and creates multiple interaction points for your potential customers to reach out to your product, thus, driving sales to a whole new level. Watch out for our upcoming blog post on social branding!

Modelling Photoshoots

Cost Of Modelling Photoshoots

Reduce Cost Of Modelling Photoshoots by 50%

If you’re reading this, you are already a good businessman as you’re thinking about cutting the costs of production involved in modelling photoshoots. Modelling photoshoots, all over the world, are used to display the fashion product/service. On ecommerce marketplaces like Amazon & Flipkart, it is a key element in the product catalog of saree sellers. 

As much as photoshoots are essential, it is also by far, an expensive process too! But don’t worry, you have reached the right place! We have listed down realistic costs and alternative ways to do photoshoot, that would cut down the costs in half. Read on to find out more.

Cost of Modelling Photoshoots mainly includes the following two costs depending on the client requirements:

1. Photography & Setup Cost

Depending on the market status, the average cost of a professional photographer is Rs. 8000/day. Next, a professional editor would cost around Rs. 800-1000/day for editing the photoshoot. Additionally, a cost for normal production setup would add another Rs. 400-500. Subsequently, a single crew member would take Rs. 200-300/day. An additional cost can also add up for logistics that includes courier and transportation.

Photography Cost of Modelling Photoshoots

Rs. 10,000/day for Photography & Setup

2. Model & Stylist Cost

Model Cost of Modelling Photoshoots

Cost for the professional model depends on the nationality & popularity of the model and its relevance with the product marketing campaign. The average cost for arranging a model for a photoshoot comes out to be Rs. 8000/day. Moreover, if applicable, you may also need to pay the commission to the modelling agency. 

Additionally, a stylist for fashion and makeup would cost Rs. 3000/day each. So the total cost for stylists is upto Rs. 6000/day

Rs. 15,000/day for Model & Stylist

In a day, cost for a modelling photoshoot would cost Rs. 25,000. Mostly, 50 sarees can be done in a day's photoshoot.

Cost of Modelling Photoshoots for a Saree Business

For example, lets just say you want to sell a few sarees on Amazon and want to do an ecommerce photoshoot for it. On average, 50 sarees can be done in a day’s photoshoot and it costs Rs. 25,000.

Subsequently, the photoshoot cost for 100 Sarees would be Rs. 50,000

Cost of Modelling Saree Photoshoots

An Alternative to Modelling Photoshoots

Expensive photoshoots have now been replaced by several new technologies. They leverage computer generated graphics to accomplish photoshoots that otherwise require heavy production cost. Images produced by the software are at par with traditional photoshoots. 

TRI3D Cost of Modelling Photoshoots

One of them is a raw image. And the other two were made using Tri3D. Can you guess which is the raw photoshoot image?

 

Popular in the industry, TRI3D is one such company with the software designed for draping garments onto a model with their new age technological solution.

You can drape a saree in 10 mins in Tri3d as compared to 1 hour in case of modelling photoshoots!

The company has developed ‘digital draping technology’ that is capable of converting flat images of garments and fabrics into photorealistic 3D images on models, mannequins and creative representations.

Best Alternative to Modelling PhotoshootsAn economical solution to expensive photoshoots with no requirement of actual physical human models and production crew to create images for cataloging and marketing purposes.

A picture of a flat piece of a saree/fabric is automatically draped onto a model with unchallenged realism. Be it the photo of one of an unstitched fabric, the software will not only ‘stitch’ the fabric but also visualize it as a saree/finished garment draped onto a model, in a variety of poses, thereby realising the potential of the fabric. The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees is easily bypassed. The desired image is generated in a matter of 5 minutes with few clicks. You can get sarees digitised in Tri3D with just half the cost of a photoshoot! You save a lot of time as compared to 1 hour in case of modelling photoshoots. So there is no such limit as 50 sarees a day.

You can get sarees digitised in Tri3D with just half the cost of a photoshoot!

Cost, time and effort involved with the model photoshoot is a serious trouble for ecommerce businesses that want to display their products draped onto a model. When needed for bulk images this amount can reach to thousands and also maybe a lakh of Rupees.

Conclusion

You can save time, effort and money invested on product images. You can choose alternate ways to get product images instead of expensive modelling photoshoots. With new age digital draping and apparel visualization technology, you can cut half the cost invested on model photoshoots for your ecommerce product.

    Get a Free Demo!





    Sell Sarees On Flipkart

    Sell Sarees On Flipkart

    Sell Sarees On Flipkart

    Flipkart Marketplace is the leading platform for selling saree online. By the end of this article, you will have all the information required to successfully sell sarees on Flipkart.

    Selling on Flipkart.com is easy and absolutely free. All you need is to register, list your catalog and start selling your sarees.

    Things you'll need to get register

    • GSTIN/TIN Number
    • PAN card
    • Active Bank account
    • KYC documents (Address Proof and cancelled cheque)
    • Active phone number

    Follow these simple steps to start selling on Flipkart

    Step 1 : Open seller.flipkart.com to create a seller account

    Step 2 : Enter your phone number then type the sent OTP

    Step 3 : Enter your email address and password

    Step 4 : Next add your product pickup address

    Step 5 : Add in TAX details like PAN no. and GSTIN

    Step 6 : Next add your Bank Account Details

    Step 7 : Add Store Details and store description.

    Step 8 : Now you can start Listing your saree,

    Choose the product category to sell from existing options on Flipkart.

    However if you are unable to find an existing category for 

    your saree you can also make a new list as well.

    Step 9 : Click on ‘Add a Single Lisiting’ to add product lisiting

    Step 10 : Now select Vertical as Clothing > Ethnic wear > Sari

    add vertical to sell sarees on flipkart

    Step 11 : Next add a brand name or type your own brand name

    Step 12 : Next add your product information/description including price details

    add product to sell sarees on flipkart

    Finally, click on Send to QC to send your product for quality check.
    A QC id would be issued on your dashboard to check your status on quality check.
    Once done with quality check, your saree list would be approved to sell on Flipkart

    Congratulations! You’re now a seller on Flipkart.

    How to List your Sarees on Flipkart?

    Listing a saree refers to filling out all the necessary information of your product. Adding images of your saree so that a customer can make an informed buying decision.

    Flipkart gives you a step-by-step process of how to list your sarees on their website. Accordingly, you’ll be asked to include product details such as size, model, color, etc

    How to create Saree Display Images?

    Customers always choose to buy products that look the best and have the most accurate descriptions. Flipkart helps you attract customers with smart cataloging with its cataloging partners. They help in getting attractive images and clear description of your saree.

    On the whole catalog partners develop high-quality photographs of your products and crisp product descriptions for your product catalog.

    TRI3D to sell sarees on Flipkart
    TRI3D works on apparel visualisation and digital draping technology

    Therefore, a good catalog gives your customers a better understanding of your products and helps boost your sales. Similarly, TRI3D is one such cataloging partner. They provide high quality 3D photorealistic images for cataloging your product. Be it a fabric or garment, the software stitches it onto a 3D model that efficiently saves your hassle and money over expensive model photoshoot for your saree.

    How to write a good product description to sell your sarees on Flipkart?

    Most common product descriptions for a saree include

    • saree style,
    • fabric type,
    • fabric care,
    • Saree color,
    • Saree pattern,
    • length and weight of the saree,
    • length of blouse piece
    Saree Description to sell sarees on Flipkart
    A good description to sell saree on Flipkart

    How to decide price to sell sarees on Flipkart?

    You can decide your own price keeping in mind following additional fee Flipkart charges on your successful sale,

    Settlement Account (Amount you get)  = Order Item Value – Marketplace Fee – GST On Marketplace Fee (18% of Marketplace Fee)

    Marketplace Fee = Commission Fee + Shipping Fee + Collection Fee + Fixed Fee

    Account for the applicable Marketplace Fee and accordingly include a suitable margin to arrive at the Selling Price. Furthermore, for ease of calculation, you can use Flipkart’s Commission Calculator widget once onboarded.

    You can head on to this link for more detailed pricing information.

    How to deliver the saree on Flipkart?

    Whenever a customer places an order, Flipkart sends you an email alert. Pack the order and keep it ready for dispatch within the time frame provided by you while uploading the saree. Subsequently, inform them through the seller portal to alert their logistics partner to pick up the product from you and deliver it to the customer.

    However if you don’t have packaging material, Flipkart can connect with packaging material providers. They can get you good quality packaging material which impresses the customers and ensures that your products remain undamaged.

    If you don’t want to pack either or don’t have space to store, Flipkart Fulfilment service(FFS) in fact offers you to store your sarees in their fulfilment centers where they take utmost care of your inventory. FFS also ensures faster delivery and quality checks by their experts along with delightful packaging all at a very low cost.

    Benefits of selling sarees on Flipkart

    – In case of lost/damaged goods and fraudulent customer claims, Flipkart has set up a Seller Protection Fund (SPF) to protect their sellers against fraud.

    Flipkart Growth Capital provides you access to capital at competitive rates with zero collateral and also quick turnaround time.

    – Additionally, training webinars are also being conducted with subject experts from various domains. Resolve your doubts and get tips & tricks to improve your business.

    Furthermore, for any information regarding selling products you can head on to Flipkart Seller Learning Center

    Sell Sarees on Amazon.in

    Sell Sarees Online On Amazon

    Sell Sarees Online On Amazon.in

    If you want to sell sarees on Amazon.in, you have reached the right place! By the end of this article, you will have all the information required to successfully sell your sarees on Amazon

    Things you'll need to get started

    • GST Number with registered company name in your GST
    • PAN Details
    • Active Mobile Number
    • Active Bank Account
    • Email ID

    Follow these simple steps to sell sarees on Amazon.in

    Step 1 : Go to amazon.in/sell

    Step 2 : Click On ‘Start Selling’

    Step 3 : Now Sign-In to Amazon Seller Central with existing Amazon.in account credentials or you can also make a new account

    Step 4 : Type in the legal company name registered in your GST

    Step 5 : Next provide your Store details to sell sarees on Amazon.in

    • Store Name
    • Product Name
    • Business address

    Step 6 : Enter your TAX details including GST number and PAN details

    Step 7 : Select the ‘Products to sell’ option from the dashboard then click ‘Start Listing

    Store details to sell sarees on amazon.in

     

    Step 8 : Next enter your ‘Product Name or Barcode Number’ to search for it on the existing catalog of amazon.in

    Step 9 : However if you can’t find your product in the existing catalog, you can choose ‘I’m adding a product not sold on Amazon’ to create a new listing

    Step 10 : Enter your product information

    • Seller SKU (not mandatory)
    • Saree price
    • Quantity
    • MRP (Maximum Retail Price)

    Confused about how to set price for your saree?

    Go to Price Blog section below.

    Step 11 : Click on ‘Save’ to save your saree in your inventory

    Step 11 : Click on 'Save' to save your saree in your inventory

    Step 12 : Now add remaining details on dashboard

    • Shipping Fee Details
    • Bank Account Details
    • Tax Details (if not done earlier)
    • Default Product Tax Code
    • Digital Signature

    Step 13 : Finally click on ‘Launch Your Business’

    Congratulations! You’re now a seller on Amazon.in

    What is Amazon Seller Central ?

    Once you register as an Amazon seller, you’ll have access to your Seller Central dashboard. Think of Seller Central as your go-to resource for selling on Amazon. In fact, this is where you manage your entire business. So from adding your first product to finding tools to grow a successful brand, you’ll find everything in here to run your business.

    How to Optimize Your Product Page on Amazon.in?

    While creating your product page, think about what customers come looking for. This will help you in putting down the relevant information for customers accordingly.

    Saree Image Specifications mainly includes that the images should be colored with all the features clearly visible. Additionally, height & width should be 1000 pixels or larger to enable zooming. And at last, the preferred image format should be JPEG.

    Need help with the product images?

    Are there any cataloging softwares in the market that can help you get ready-to-use images to display? Well yes. 

    TRI3D is one such cataloging software that can help you get photorealistic 3D images draped onto a model.

    Give a 2D image of fabric/garment and the software will produce ready-to-use 3D image of your garment onto a model allowing you to save any hassle on an expensive model photoshoot.

    TRI3D Sell sarees online

    How to write a good description for your saree to sell on Amazon.in?

    Customers compare different products before making a purchase. So check out other saree sellers what goes in their description.

    Customers specifically look at the product image, video, and specifications to decide if it suits their needs.

    Care Instructions, Fit Type, Fabric, Color, Length of the saree and blouse, Product content are indeed some of the most common descriptions every saree seller uses in their product description.

     

    Good Description to sell sarees on Amazon.in
    A good description to sell sarees on amazon.in

    Hence providing complete & accurate product details helps customers buy your products easily.

    How to make your saree more visible on Amazon.in?

    Furthermore, you can make products more visible by keeping in mind these points:

    -Using relevant keywords for better SEO – Include keywords in your product title that people type in while searching to get on their top search list. In fact amazon’s search engine and also outside search engines interpret the keywords you place in your listing. They determine whether your product is a relevant search result. On the whole the trick is to include keywords in your listing that your key buyers are frequently searching.

    – Advertising – Activate Sponsored Product ads to make your product appear at multiple places. In fact these self-service and cost-per-click ads for individual product listings appear in shopping results and also on product detail pages.

    – Additionally use paid marketing within Amazon

    – Also keep refreshing content regularly (descriptions and stuff)

    – Always stay in touch with your customers and get reviews.

    How to price your saree on Amazon.in?

    You can set your own price keeping in mind the following fee amazon.in charges for every sale depending on your shipping and inventory options.

    Selling On Amazon Fee = Referral Fee + Closing Fee + Shipping Fee + FBA Specific Fee

    – Referral Fee: Fee charged as a percentage of sales made by selling any product. For instance for sarees, it is 13.5% for item price <=500, 17% for item price > 500 and <= 1000, 19% for item price > 1000.

    – Closing Fee: Fee charged in addition to Referral Fee, based on your product price.

    – Shipping Fee: Incurred for delivering your order through any channel.

    – FBA(Fulfilment By Amazon) Specific Fee: FBA fee to pick, pack & store your orders. Also with FBA, you have a reduced closing fee and reduced shipping fee.

    How to deliver sarees on amazon.in ?

    Fulfilling your orders includes storing inventory, packaging products, shipping, and delivering orders. To sell sarees, Amazon.in has 3 different order fulfilling options that includes,

    – Self Ship

    – Easy Ship

    – Fulfilment By Amazon

    deliver to sell sarees on amazon.in

    Grow Your Saree Business

    Subsequently once you start making sales, you need to monitor your business to observe its performance. Implement strategies to improve and grow into a successful brand. Therefore, improve on your customer feedbacks. Use advertising tools to improve your brand presence. Furthermore you can check tools and techniques to grow your saree business here.

    Sell Sarees Online

    Top 5 ways to sell sarees online

    Top 5 Ways To Sell Sarees Online

    Confused about which e-commerce platform to choose? Here’s a quick overlook of top 5 ways to sell your sarees online. By implementing the wise strategy of selling sarees in various channels entrepreneurs have managed to not only increase their incomes, but also build a wide and solid network of customers. 

    Here is a list of the most popular online channels you should consider for selling sarees online.

    1. Big Ecommerce Platforms like Amazon, Flipkart, Myntra, etc

    Fun fact: All the major e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, etc together contribute to upto more than 50% of sales.  It is also estimated that customers spend anything between Rs.5000 to Rs 10,000 on apparel ecommerce purchases in a year. 

    On most of these big e-commerce websites, you can take the help of their inventory management system and logistic partnership for delivery and order fulfillment . These e-commerce websites have easy-to-use and secure guidelines. These websites also provide training and helping manuals on how you could increase your profit with their services. For providing all these services and a customer base, these platforms typically charge 30-40% commission on every sale.

    Some similar online marketplaces to start your seller journey include :

    Amazon, Flipkart, Snapdeal, Myntra, Paytm, LimeRoad, ShopClues, etc.

    2. Niche Oriented Marketplaces like Gocoop

    These marketplaces offer specific niches to target specific interests of their customers. For example, Gocoop is one of the best-known marketplaces for handlooms. They connect artisans, weaver co-operatives and clusters directly with consumers across the world.

    Another such marketplace is Craftsvilla, an e-commerce portal that sells ethnic apparel, footwear, fashion accessories, beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products.

    The benefit of such market places would be a more focussed group of audience going through the products compared to a more generic audience on the bigger e-commerce platforms.

    Similar online marketplaces include :

    Zibbet, Craftsy, CraftisArt.com, Bonanza, RebelMarket, Storenvy 

    Worried about how to go about model photoshoots? You actually don’t need any expensive photoshoots of sarees to sell sarees online.

    Best Alternative to Modelling Photoshoots

    You can convert sarees to model pictures right at home! Take help of cataloging softwares like that of TRI3D to visualize your fabric/garment onto a 3D model without getting into expensive model photoshoots to display your saree.

    3. Social Commerce like Meesho

    A reseller is someone who purchases products from a wholesaler or a manufacturer and sells them directly to his/her customers after adding a margin to the price. Resellers reach out to customers via social media such as WhatsApp, Facebook, Instagram, and other social media platforms. 

    Most of these resellers are housewives and students, who generally have a strong social network in their community. So their skill lies in understanding the taste of their customers in their network & whatsapp groups. 

    Moreover with no inventory model (also popularly known as dropship model), Meesho also takes care of the delivery from Manufacturer to customer directly. Add margin on top of manufacturer price and sell your sarees with profits within  your network of customers.

    Similar Social Commerce platforms include :

    GlowRoad, Shop101, Milmila, SimSim

    4. Sell Sarees Online with your own Website

    You can set up your own ecommerce website to reach out customers online. For example you can take help of platforms like Woocommerce, Shopify, Magenta , Wix, etc. in building your own ecommerce store. The biggest advantage you get with them is the profit margin, since you don’t have to share any commissions with the website or the platform. You might need to hire a third party developer, who can set up your website in a few days compared to weeks of development time when you hire someone for a full-time role.Another big advantage of having an own website is that it will give a stronger brand value and connect with customers.  

    On your own website, you can upload your products in your own way. You can set your own set of guidelines and company policy. Furthermore with few considerations like good quality images, good description and easy-to-buy process you can increase your sales with a successful ecommerce website. In fact check out Tri3D for easy creation of saree product images.

    5. Sell Sarees with Social Media Websites

    The most popular social networks include Facebook, Whatsapp, Instagram, Pinterest, and Twitter. They can all be used for the purpose of selling goods.

    Facebook has an option to set up a Facebook Store, which can integrate with your ecommerce site to sell directly through your business’s Facebook page. This is a great way to improve your sales if you run Facebook ads as part of your marketing strategy. 

    Facebook also offers a feature called Facebook Marketplace, which is more like a classified listings site with localized listings. 

    Also setup different payment methods to increase customer experience and enjoy the social network of these websites to increase sales of your business. Similar Social media platforms that you can sell on include :

    Instagram, Pinterest, Snapchat, Twitter, Whatsapp

    Sell sarees online on Instagram
    A Saree Seller's profile section on Instagram

    In Conclusion, retailers have modified their sales through multichannel selling by offering multiple touch points for customers to interact with their brand. Furthermore these product marketplaces are designed to make the process easy for the sellers and buyers. With minimal technical knowledge required and built-in marketing to cater a large database of existing customers.

    Ecommerce model leaving the country

    Shortage of Models for e-commerce Photoshoots in this Pandemic

    Lack of foreign models has kept photoshoots vacant in this dreadful covid-19 pandemic, which has caused a major loss to the fashion e-commerce industry. This disturbance to human safety has made many e-commerce models leave the country, creating a shortage of supply of models required for online e-commerce cataloging and photoshoots

    Businesses that rely on conventional photoshoots for displaying and advertising garments to sell on the internet have been severely hit by the pandemic. Models from around the world including Brazil, US, UK and Russia are returning back to their countries because of the lockdown restrictions. 

    Like every other industry, the global fashion industry has also seen a major setback in marketing and sales. Governments around the world have closed down manufacturing plants and stores that had risk of closure. As retail stores shut their doors and stay-at-home lockdown orders kept people inside, there was a dramatic shift towards digital commerce that is likely to continue post-pandemic.The cost of photoshoots has reached the ceiling for clothing businesses due non-availability of models that help in marketing their product. The hassle of planning, coordinating, and executing production for model photoshoots has increased drastically in these challenging times be it time or money. A professional model photoshoot for e-commerce costs anywhere between Rs 300-1800 per garment. This includes a professional model, professional photographer, a fashion stylist, a makeup stylist, a production crew for setup and several other service providers that would contribute in accomplishing a successful product photoshoot. 

     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     

    A post shared by TRI3D (@tri3d.in)

    With non-availability of foreign models, this cost has surged to 2-3 times its prior costs, making it impossible for clothing sellers to afford. The surge in production cost for these bustling photoshoots has slowed down the e-commerce businesses.

    Expensive photoshoots have now been replaced by several new technologies that leverage computer generated graphics to accomplish photoshoots that otherwise require heavy production cost. Images produced by the software are at par with utmost photorealism than those shot in photoshoot.

    Popular in the industry, TRI3D is one such company with the software designed for draping garments onto a model with their new age technological solution.

    The company has developed ‘digital draping technology’ that is capable of converting flat images of garments and fabrics into photorealistic 3D images on models, mannequins and creative representations.

    Real and Tri3d Rendered Shots
    Only one of them is a real photoshoot image while 4 are rendered images. Can you guess the real one?

    An economical solution to expensive photoshoots with no requirement of actual physical human models and production crew to create images for cataloging and marketing purposes. 

    The software acts as a substitute for conventional model photoshoots and is convenient even for small boutique designers and weavers who don’t have access or can’t afford photoshoots. Images generated by the software are acceptable on all of the major e-commerce websites.

    A picture of a flat piece of a saree/fabric is automatically draped onto a model with unchallenged realism. Be it the photo of one of an unstitched fabric, the software will not only ‘stitch’ the fabric but also visualize it as a saree/finished garment draped onto a model, in a variety of poses, thereby realising the potential of the fabric. 

    Create your catalogue in 2 mins

    The painstaking task of arranging a day-long photoshoot with models having to constantly change in and out of sarees is easily bypassed. The desired image is generated in a matter of minutes with few clicks without any compromise. Acceptable on e-commerce websites like Amazon and Flipkart, users can also put up images on their own websites.

    An easy and affordable solution to model photoshoots can be really a game changer in the fashion industry cutting down cost of arrangements and production involved in photoshoots. TRI3D has helped upload more than 1.5 lakh garments to various e-commerce sites since the beginning of Covid lockdown (April 2020)

    In the current Coronavirus pandemic situation, more e-commerce businesses are expected to adopt this apparel visualisation and digital draping technology. With more people preferring to shop online over walk-in retail stores, this cost effective alternative to expensive photoshoots can really assure some relief in getting images for advertising products online.

    The software is currently being used not just by retailers, but also wholesalers, and manufacturers, B2B distributors, and even many handloom weavers. They currently have more than 450 active customers from all over India, and a lot of them being from remote towns in India like Kanjeevaram, Tiruppur, Salem, Coimbatore, Mangalagiri, Chirala, Pochapally, Ilkal, Mysore, Nasik, Banaras, Chanderi, etc., apart from several other metro cities across India.

    This new age technique has not only helped businesses in cutting down their cost on expensive model photoshoots but has also given a helping hand to small scale businesses in remote areas with knowledge of art and design that they can commerce online through TRI3D’s apparel visualization and digital draping technology.

    Post pandemic scenarios will include new alternatives to human resource allocations and will allow businesses to approach new age marketing and advertising techniques that would lower their cost on production and increase profit margins on the product as a whole. Businesses would explore space online and softwares like that of TRI3D would prove as a real game changer in the global apparel industry.